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    • Social Media

      Today, web and social media videos are a must-have for businesses concerned with SEO [search-engine optimization], conversion rates, and brand identification—essentially any company with an online presence and intent to succeed. Placing video on your website or on social media sites like YouTube and Flickr are a smart business practice. Here’s why:
      • Video makes your Web site sticky. Videos provide a dynamic and interactive experience for site visitors. By using videos, businesses can highlight promotions, provide tutorials, and show customers how products operate. The engaging nature of video encourages users to spend more time on a page, thereby increasing stickiness and ad revenues.
      • Interactive videos help you "upsell." Videos can convey more essential data in a shorter time. The viewer does not have to read long texts or jump between pages. Instead, he or she gets "fed" exactly the data you want to deliver. That’s not to say that video makes the user passive, however. Videos with clickable links direct users to appropriate pages in the website or to other video selections, providing additional opportunities for you to cross-sell and upsell your products and services.
      • Videos drive traffic. Search engines now offer video as part of integrated search results. With proper SEO, videos can drive web traffic that might otherwise be directed elsewhere to your website instead.
      dhg Communications understands that video is important for your website and social media strategies. It gives you a distinct advantage over your competitors. Let us show you what video can look like on your website today!
      Social Media Marketing Minute