Do you know the value of a one minute video? How about the significance it can bring to your business? Would you believe it if I told you that a one minute video is worth about 1.8 million words!
It’s true a single video can be just as effective if not more effective to promoting your business than marketing campaigns that utilize print materials only. Here are 3 key reasons people are using videos to promote there business.
- Videos are engaging – Videos are a great way to engage your viewer. The viewer can be participating in an activity while watching a presenter demo proper techniques for a variety of tasks. Say for instance you have a clogged sink, a simple Google Search for, “How to unclog a sink?” will provide you with all sorts of links to videos. Now, from any device, you can follow along with the demonstrator and quickly and effectively unclog your sink.
- Building Credibility – If you set the time aside to really make videos an important factor of your website, you will begin to build a well established portfolio. Along with building a portfolio you are building your credibility. If someone is looking for a specific topic in your field of expertise and you consistently provide them with video resources relating to these specific topics, you are seen as an expert in the field.
- Tracking – Unlike a Yellow Page ad or a Newspaper ad, you can easily track the views of your videos using Google Analytics simple YouTube tracking features. This free feature will help build a report of your video traffic just as it would your website.
Video is one of the key factors in your Google Ranking. To find out more information on how to enhance your website with videos call Amber @ 515-276-9693.
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